MEME MARKETING

What are memes?

A meme (pronounce – meem , not me me, mi mi) is concept, joke or catchphrase that is share online for humors purpose. Most memes usually take the format of an image but they can also be videos or just text. The copy of meme is usually kept short and aligned to the visual to make it and instant humor. Everyone gets the joke because of the visual representation.

4 Reasons to Include Memes in Your Social Media Content

● Memes Are Inexpensive Content

•  Memes Support a Sense of Community 

• Meme-Based Content Incites Share
  

• Memes Create/Support Brand Relevance

Meme marketing

Why is meme marketing is important?

Meme marketing are used because memes are so simple to create and to adapt to any message , having some quick and easy content is a delight for marketers. We live in a society that likes to share content whether its Facebook, twitter, Instagram, YouTube, WhatsApp, where people love sharing things they find funny or interesting.

Did you know?  An average person spends nearly two hours on social media every day. Memes are native on social media platform. They are funny entertaining and easy to consume but there’s more to them than meets the eye. No matter what social media you use, you can’t escape the millions of memes that are posted daily. Marketing with meme is an understate. 

With the ability to go viral and increase brands exposure, this memes are now being utilize 

by many brands as their core social media strategy. One of the best benefit of memes is that they are very easy and cheap (mostly free) to make. With plenty of free online meme creator available, unlike other methods of advertising, you can create a whole range of memes for free which greatly increases your chance of a return on investment .

●The company Netflix has over 6 million followers on twitter and over '61million' million followers on Facebook and it has a reputation for larger social media following. Their meme marketing campaign for the movie "BIRD-BOX" was a tremendous success.

●One of the most recent examples of a successful meme marketing campaign from them is their campaign for the bird box.

It has its own sub-account named ‘Netflix is a joke’ which is used specifically for meme marketing. It not only produces memes but also invites consumers to create their own and circulate. So, there is a shared cultural experience which allows peoplve to share and comment. This increases their reach and viewership.

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zomato is spread out in 24 countries. Zomato always follows the latest meme trend happening online because over 18 million active users. It has a massive social media following 

Zomato used his pic as their profile pic because he was an overnight sensation and people adored his smile.

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When pushing the Airpods for holiday, Apple successfully crafted a strategy that pushed the message, “Anyone who isn’t using Airpods is second tier,” within memes, tweets, and traditional media placements.

Around the time they where released, there was a huge storm of memes on Twitter and other social networks highlighting the price. Although some could argue these aren’t funny or not showing the product in a good light, the amount of exposure and free advertising they got is worth it.